Showing posts with label influence. Show all posts
Showing posts with label influence. Show all posts

Thursday, March 16, 2023

Book Report: Outliers by Malcolm Gladwell (c)2008

Outliers by Malcolm Gladwell (c)2008

Background Information: "Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink,Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers." (from the Author's web page: https://www.gladwellbooks.com/)

"Outliers" are those people and things that are outside of the normal range of things, the statistically improbable, the rarities. There are a lot of books highlighting the stories of successful people, their struggles and skills and luck, but here, the author has noticed that in every sphere there are some small coincidences. Why were Bill Gates, Steve Jobs, and other revolutionaries of the microcomputer age all born within a few years of each other? Why are all the great hockey players born in the Spring, why was Germany vital to the Beatles' success, and why is it so important to consider the events surrounding plane crashes in figuring all this out?

Here's a hint: success isn't just a matter of genius or hard work (although you're read about why the famous "10,000 hour rule of mastery is so important). A person has to enter the scene at the right time and place for that genius to have an opportunity to take root. and that situation has to have the resources to nurture that talent, too. If you're not sure if this is so, be sure to read about the worlds smartest man that you never heard of to put it in perspective.

Not only is the topic clearly presented and researched, but Gladwell's writing skills are both powerful and entertaining. The book is enormously entertaining and readable, and hes careful to continue to fit all the facts he presents into one solid, continuous discussion. There are some books that present facts in a way that you feel you need to keep notes from the previous chapters, but in Gladwell's books, it's a continual build up and reflection so that it's an effortless read.

This book will expand your understanding of how these outliers are both unique talents and products of their environment at the same time.

Monday, September 26, 2022

Book Report: Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow (C)2012

Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow (c) 2012

About the Author: Mlodinow is a bestselling author, theoretical physicist, researcher, inventor and screenwriter. He even coauthored a book with Steven Hawking, and has authored episodes of Star Trek: The Next Generation and McGuyver. He currently teaches at Caltech.

I probably would have bought this book for the cover design alone. In addition to the straightforward title and description on the eye-catching hot green cover, "How your subconscious mind rules your behavior" there's a clever and funny "subliminal" messge printed in glossy, clear varnish all over the book. It's entirely transparent and only seen when the lights hits it in the right way (you can see it in grey on the picture left: Psst... Hey There, Yes, You, Sexy, Buy This Book Now. You know You Want it." The Spine and back cover are overprinted with "BUY! BUY! BUY!"). As a long time Ad-man, myself, this appeals to me enormously. 

You can expect the same kind of wry humor throughout the book, and happily it's used to make the science he's presenting readable and fun. The topic of this book is, as you may have guessed, how the subconscious mind works with the conscious mind in ways we're usually unaware of. Now, the subconscious is far to big a topic for any one book or author to cover completely (even if it were possible to know and understand it completely, but new discoveries are being made every day). But there's no question that this book is a valuable and fun addition to the library of anyone serious about getting a better understanding about the mind. 

Coming from a scientist, it's no surprise that he's start with history and hard science, and he quickly brings us up to date with the different ways the mind was perceived by scientists as the science rapidly developed. We're also introduced to the way brain structures and neurology affect our perceptions (did you know there's a non-visual part of the brain wired directly to the eyes that recognizes faces even if the visual portion od the brain is totally non-functional? It is possible to recognize facial expressions even if one cannot see the face! It's called the "Fusiform Face Area").

Monday, October 18, 2021

Book Report: Secret Mental Power: Miracle of Mind Magic by Frank Rudolph Young (c)1973


Secret Mental Power: Miracle of Mind Magic
by Frank Rudolph Young (c)1973

Background Information: Frank Rudolph Young ("F.R.Y.") is a bit of a cult figure, an author who wrote a number of books on health practices, psychic powers and self-development. Many were published in hardcover by Parker Publishing. What distinguishes Young's books stylistically is the hyperbole. He must have been a naturally intense individual and he really tries to impart that, while presenting his material as mysterious and exotic. It makes the books a lot of fun to read!
Trying to find reliable biographical material is a bit difficult, partially since he seems to have presented several different stories about himself. The Legend is that he and his other family members traveled the world, ferreting out mystical secrets of longevity and occult powers.
According to some diligent researchers on the internet, he was born in Panama in 1911 and lived in Chicago (Chicago was a major center of the "New Thought" movement). He may have been a dentist, a chiropractor, and a body builder. From his published works it's safe to assume he was an avid yoga practitioner, at least.
You can find much more research here:
https://history.stackexchange.com/questions/64281/what-biographical-information-do-we-know-about-author-frank-rudolph-young

The kind of "magic" the author discusses in this book are powerful, practical, mental habits of reasoning, decision making, projecting confidence, making friends, pain control, improving one's health, and so forth. Each skill gets at least a chapter of it's own, with a lively discussion, clearly defined how-to instructions and further hints and a few "testimonial" type stories. He writes with incredible enthusiasm and encouragement as you'd expect from a pop-psychology book of the 60s.

His approach to achieving success lies in combining logical methodologies with a powerful emotional intensity, and you'll find variations of this idea in all of his books, and he usually has a specific exercise to develop it and a specific bit of hyperbolic terminology. In this book he calls the practice of developing the required intensity the Miracle Mind Magic Stimulator, which consists of visualizing your goal with increasing detail to the point of being "savagely real." The subsequent exercises for decision making, confidence, making friends and so forth mostly all employ the Miracle Mind Magic Stimulator in some way. (in other books of his, you'll find the same or similar techniques with different names).

One of the interesting principles of this book are what he considers the use of the conscious mind to make the changes you want to, rather than the subconscious because he feels you're more resent and able to make needed decisions. I suppose this puts him more in the camp of the New Thoughtists who felt one could overcome all obstacles with will power.

Despite the over-the-top style, it's really a very practical book for improving emotional self control, achieving goals, dealing with others and more. Not all of it may be the best or most current approach, but he puts forth a workable approach. And I've noticed that somebody must be making good use of FRY's books. He seems to have a growing fan base on line, and while I used to be able to pick up his hardcovers for about 6 bucks, some of them are now going for ten times that.


Tuesday, March 23, 2010

Am I being hypnotized against my will?!

Have you ever been afraid that someone was trying to hypnotize you without your knowing it? When I go to parties, invariably someone will identify me as "the hypnotist." The response that gets from people is either curiosity or fear. Sure, there are a million ways of influencing a person covertly, better ways than classical hypnosis, but what the uninformed person wonders is whether their free will can be controlled by another person. After all, in the movies, we see a simple post-hypnotic suggestion turning Woody Allen into a zombie cat burglar (Curse of the Jade Scorpion). We see Dracula turning people into slaves with the power of his mind, Rasputin commanding the royal family of Russia with his evil stare alone. The information that most people have is that hypnosis can enslave and zombify, and no one is safe. As hypnotists, when confronted by a fear of hypnosis, we jump to reassure the person, usually by saying something like: "There's nothing to be afraid of...all hypnosis is really self-hypnosis...you're totally aware the entire time...your secrets are safe...it's just like reading a fascinating book/watching your favourite movie/daydreaming..." And all of that is perfectly true. But it's as if we're jumping to defend ourselves, we're not quite addressing the question: "can I be hypnotized without knowing it?" Well, I decided to take the bull by the horns and address the question directly. Can I be hypnotized without knowing it? In the most recent PDF, I've put together the way I know of that can influence people hypnotically and how a person might know if such methods might be used on them. How do I know if I’m being hypnotized against my will?