Hypnotic gastric bypass info

There;s been a lot of buzz in the media lately about the hypnotic gastric bypass. Does hypnosis really work for weight loss? Is it as effective as surgery? Is it less painful? (The answer to that is, obviously, YES!), What else is hypnosis good for? The process was been pioneered by Sheila Granger in Britain, and here is a terrific little BBC article about the whole issue.